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Durham University

Marketing and Management with Placement Year

UCAS Code: N510

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

A,A,B

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Specific subjects excluded for entry: General Studies. Information: Applicants taking Science A-levels that include a practical component will be required to take and pass this as a condition of entry. This refers only to English A Levels.

Access to HE Diploma

D:30,M:15

We require 60 credits with a minimum of 45 credits at level 3 (or equivalent). At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of merit. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

Cambridge International Pre-U Certificate - Principal

D3,D3,M2

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

International Baccalaureate Diploma Programme

36

General information on subjects/grades required for entry: Seventeen points (6, 6, 5) in Higher Level subjects. Standard Level 5 in Mathematics/Mathematics Studies unless Higher Level Mathematics offered.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H2,H2,H3

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

Scottish Advanced Higher

A,A,B

If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

Scottish Higher

A,A,A,B,B

Departments will normally make offers based on Advanced Highers. In the absence of 3 Advanced Highers, where these are not offered by the applicant’s school, offers comprising of Advanced Highers and Highers or a number of Highers may be made on a case by case basis. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential

UCAS Tariff

136-160

We've calculated how many Ucas points you'll need for this course.

54%
Applicants receiving offers

About this course


Course option

4.0years

Sandwich including industrial placement | 2020

Subjects

Marketing

Business studies

Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.

Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).

**Year 1**
This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.

Core modules. you will study five core areas of study:
Introduction to Business Research
The Changing World of Business
People, Management and Organisations
Marketing Principles
Financial Information for Managers

Optional modules, you will study a further elective module, which in previous years have included:
Economics and Psychology of Decision Making
New Venture Creation
A foreign language

**Year 2**
This year aims to develop students’ functional knowledge of marketing.

Core modules, a series of core modules which cover the key functional areas of marketing:
Strategic Brand Management
Integrated Marketing Communications
Consumer Psychology
Research Methods and Statistics

**Year 3**
All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.

You will develop your practical skills, confidence and maturity.
You can focus on a specific career path -many employers recruit graduates from their placement programme.
You will be able to contextualise your studies better, be more mature in your attitude to work.
You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.
You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.
To ensure you are getting the most out of your experience, we support your placement in a number of ways:

**Year 4**
Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff.

We review course structures and core content (in light of e.g. external and student feedback) every year, and will publish finalised core requirements for 2019 entry from September 2018.

For more information on this course, please see our website.

Modules

For more information on the content of this course, including module details, please see our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£21,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course locations:

St Mary's

George Stephenson College

John Snow College

St Cuthbert's

St John's

Grey

No college preference

South College

Trevelyan

Josephine Butler College

St Chad's

St Aidan's

St Hild and St Bede

Van Mildert

Hatfield

University

Collingwood

Department:

Durham University Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
low
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

23%
UK students
77%
International students
31%
Male students
69%
Female students
92%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
A

Business studies

Teaching and learning

66%
Staff make the subject interesting
81%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
75%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
87%
IT resources
86%
Course specific equipment and facilities
59%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

51%
UK students
49%
International students
60%
Male students
40%
Female students
85%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£29,000
high
Average annual salary
95%
med
Employed or in further education
37%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

60%
Business, research and administrative professionals
8%
Business, finance and related associate professionals
8%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£27,000
high
Average annual salary
96%
med
Employed or in further education
47%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Business, research and administrative professionals
17%
Business, finance and related associate professionals
17%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£28k

£28k

£33k

£33k

£39k

£39k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£28k

£28k

£33k

£33k

£39k

£39k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here