What do you need to get in?
Main entry requirements
from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.
If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.
% applicants receiving offers89%
Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.
Tuition fee & financial support£9,250
Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.
If you live in:
- Scotland and go to a Scottish university, you won’t pay tuition fees
- Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
- Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses
On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business. Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Learn how to apply both traditional and digital marketing principles to real world situations through a wide choice of modules which you can tailor to you chosen specialism or career path - Pitch a business idea to real-life entrepreneurs and win a great prize through our annual Fox’s Lair competition for first year students - Enjoy an international experience with #DMUglobal trips include New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain - 96.7 per cent of our graduates are in work or further study six months after graduating* latest Destination of Leavers from Higher Education Survey 2015/16 *- Our alumni are employed by leading brands in graduate roles** such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase - Rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.
YEAR ONE: Financial Decision Making, Employability, Professionalism and Academic Study Skills, An Introduction to Entrepreneurship and Enterprise, Introduction to Work and Organisations, Principles of Marketing, Marketing Information and Decision Making, The Digital and Social Media Context of Business YEAR TWO: Marketing Research, Buyer Behaviour, Brand Management, Advertising and Promotion, Plus option modules from the following indicative list: Digital and Direct Marketing*, International Marketing, Sports Marketing, Business Law YEAR THREE:The Brand Portfolio or Marketing Dissertation, Marketing Planning & Management, Plus option modules from the following indicative list: Customer Management, eMarketing, Global Marketing Strategies, Interactive Marketing Campaign*, Marketing of Services, Retail Marketing, Reflective Business Practice**, Social Media Marketing,Business Works * Essential for progression towards the IDM Certificate in Direct Marketing ** Only applicable to those students who have undertaken a placement year
The £136 million campus transformation at De Montfort University Leicester (DMU) has created the modern, inspiring environment students deserve. DMU has been named as one of the 150 best young universities in the world by the influential Times Higher Education magazine, and rated as No.1 for graduate employability, and in the top three for teaching excellence among UK universities, in a preliminary study by the Times Higher Education magazine.
How you'll spend your time
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How you'll be assessed
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What do the numbers say for
The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.
What do students think about this subject here?
Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.
Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.
UK / Non-UK
Male / Female
Full-time / Part-time
Typical Ucas points
2:1 or above
Most popular subjects students studied before attending
Here's an idea of the academic background of students from previous years, to give you a flavour of the type of people who take this subject.
What are graduates doing after six months?
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?