Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
84% HIGH
% employed or in further study
97% MED
Average graduate salary
£20k MED
Icon pencil

What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

Scottish Highers
Not Available

BTEC Diploma
Not Available

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points

from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Icon docs

Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business. Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Learn how to apply both traditional and digital marketing principles to real world situations through a wide choice of modules which you can tailor to you chosen specialism or career path - Pitch a business idea to real-life entrepreneurs and win a great prize through our annual Fox’s Lair competition for first year students - Enjoy an international experience with #DMUglobal trips include New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain - 96.7 per cent of our graduates are in work or further study six months after graduating* latest Destination of Leavers from Higher Education Survey 2015/16 *- Our alumni are employed by leading brands in graduate roles** such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase - Rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.


YEAR ONE: Financial Decision Making, Employability, Professionalism and Academic Study Skills, An Introduction to Entrepreneurship and Enterprise, Introduction to Work and Organisations, Principles of Marketing, Marketing Information and Decision Making, The Digital and Social Media Context of Business YEAR TWO: Marketing Research, Buyer Behaviour, Brand Management, Advertising and Promotion, Plus option modules from the following indicative list: Digital and Direct Marketing*, International Marketing, Sports Marketing, Business Law YEAR THREE:The Brand Portfolio or Marketing Dissertation, Marketing Planning & Management, Plus option modules from the following indicative list: Customer Management, eMarketing, Global Marketing Strategies, Interactive Marketing Campaign*, Marketing of Services, Retail Marketing, Reflective Business Practice**, Social Media Marketing,Business Works * Essential for progression towards the IDM Certificate in Direct Marketing ** Only applicable to those students who have undertaken a placement year

De Montfort University

Welcome to De Montfort University

The £136 million campus transformation at De Montfort University Leicester (DMU) has created the modern, inspiring environment students deserve. DMU has been named as one of the 150 best young universities in the world by the influential Times Higher Education magazine, and rated as No.1 for graduate employability, and in the top three for teaching excellence among UK universities, in a preliminary study by the Times Higher Education magazine.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

Icon bubble

What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 90%
Student score 84% HIGH
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
12% of students here are from outside the UK
Male / Female
53% of students are female
Full-time / Part-time
1% of students are part-time
Typical Ucas points
273 entry points typically achieved by students
2:1 or above
77% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
Icon ribbon

What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 97% MED
Average graduate salary £20k MED
Graduates who are sales, marketing and related associate professionals


Graduates who are business, finance and related associate professionals


Graduates who are sales assistants and retail cashiers


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Carousel arrow left Carousel arrow right
Get all the advice
Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up
Follow us