What do you need to get in?
Main entry requirements
from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.
If your qualifications aren’t listed here, you can use our UCAS points guide of 104 and refer to the university’s website for full details of all entry routes and requirements.
% applicants receiving offers94%
Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.
Tuition fee & financial support£9,250
Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.
If you live in:
- Scotland and go to a Scottish university, you won’t pay tuition fees
- Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
- Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses
The International Marketing and Business BA at DMU links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Enjoy an international experience with #DMUglobal trips include New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain - 96.7 per cent of our graduates are in work or further study six months after graduating latest Destination of Leavers from Higher Education Survey 2015/16 *- Our alumni are employed by leading brands in graduate jobs** such as PR Communications Manager, Honda, Marketing Graduate at AVON, Marketing Executive at David Wilson Homes, Marketing Analyst at GI Solutions - Rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. This course combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language. You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three. We currently offer the following language combinations: International Marketing and Business with French (at beginners' or post-GCSE level) International Marketing and Business with Mandarin Chinese (at beginners' level only), with the opportunity to learn about Chinese life and culture on campus at the Confucius Institute
YEAR ONE: Global Business Issues, Employability, Professionalism and Academic Study, Principles of Marketing, Marketing Information and Decision Making, Digital and Social Media Context of Business, Financial Decision Making, Introduction to Work and Organisations YEAR TWO: European Business Issues, Marketing Research, Buyer Behaviour, International Marketing, Plus option modules from the following indicative list: Contemporary Management, HRM in the Workplace, Business Law, Direct and Digital Marketing, Advertising and Promotion, Brand Management, Sports Marketing YEAR THREE: Global Marketing Strategies, Marketing Planning and Management, Contemporary Business Issues, Plus option modules from the following indicative list: Creative Management and Marketing, Critical HRM, Globalisation and International HRM, European E Commerce, Marketing of Services, Interactive Marketing Campaign, E-Marketing, Customer Management, Business Works, Marketing Dissertation or Strategy and Management Dissertation * Only applicable to those students who have undertaken a placement year NB: Language students take two language modules in each year: one language skills and one cultural appreciation.
The £136 million campus transformation at De Montfort University Leicester (DMU) has created the modern, inspiring environment students deserve. DMU has been named as one of the 150 best young universities in the world by the influential Times Higher Education magazine, and rated as No.1 for graduate employability, and in the top three for teaching excellence among UK universities, in a preliminary study by the Times Higher Education magazine.
How you'll spend your time
Sorry, we don’t have study time information to display here
How you'll be assessed
Sorry, we don’t have course assessment information to display here
What do the numbers say for
The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.
What do students think about this subject here?
Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.
Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.
UK / Non-UK
Male / Female
Full-time / Part-time
Typical Ucas points
2:1 or above
Most popular subjects students studied before attending
Here's an idea of the academic background of students from previous years, to give you a flavour of the type of people who take this subject.
What are graduates doing after six months?
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?