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De Montfort University

Business and Marketing

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:30

Pass Access with 30 Level 3 credits at Merit or equivalent. English (Language or Literature) and Maths GCSE required as separate qualifications at grades A* - C (9 -4).

International Baccalaureate Diploma Programme

26

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

90%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subjects

Marketing

Business and management

Studying Business and Marketing BA (Hons) will provide you with a thorough foundation in the key principles of business and marketing while allowing you the opportunity to develop your entrepreneurial skills. With a common first year across all marketing and advertising programmes there is some flexibility to change programmes.

Many of our lecturers have worked in the industry and bring real world experience into the learning environment. With research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.

**- Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner**
leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice)
**- Pitch a business idea to real-life entrepreneurs and win a great prize**
through our annual Fox’s Lair competition for first year students
**- Enjoy an international experience with #DMUglobal**
trips include New York, Belin, Copenhagen, Indore and Beijing
**- Placement opportunities with local, national and global companies**
including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2)
**- Our alumni are employed by leading brands in graduate jobs such as** Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase

Modules

YEAR ONE: Financial Decision Making, Employability, Professionalism and Academic Study Skills, Introduction to Entrepreneurship and Enterprise, Global Business Issues, Principles of Marketing, Marketing Information and Decision Making
YEAR TWO: Contemporary Management, Brand Management, Plus option modules from the following indicative list: Business Research Issues and Analysis, European Business Issues, European Economic Issues, The Creative Art of Selling and Negotiation, Business Law, Buyer Behaviour, Direct and Digital Marketing, International Marketing, Advertising and Promotion, Marketing Research, Sports Marketing
YEAR THREE: Global Consumer Cultures: Critical Perspectives, Marketing Planning and Management, Plus option modules from the following indicative list: Crisis and Business Continuity Management, Strategy and Management Dissertation, Creative Management and Marketing, Perspectives on Creative Leadership, Marketing of Services, Retail Marketing, Marketing Dissertation**, E-Marketing, Global Marketing Strategies, Customer Management, The Brand Portfolio, Global, Contemporary Business Issues, Reflective Business Practice*

Assessment methods

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 28%
Coursework: 72%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Leicester Campus

Department:

Business and Law

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
85%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
75%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

83%
Library resources
86%
IT resources
85%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
50%
Male students
50%
Female students
86%
2:1 or above
10%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

61%
UK students
39%
International students
57%
Male students
43%
Female students
83%
2:1 or above
6%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
99%
high
Employed or in further education
88%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

61%
Sales, marketing and related associate professionals
6%
Customer service occupations
6%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
79%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

26%
Business, finance and related associate professionals
25%
Sales, marketing and related associate professionals
11%
Business, research and administrative professionals
What do graduate employment figures really tell you?

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here