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Coventry University

Marketing and Public Relations

UCAS Code: N520

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


The Access to HE Diploma to include 15 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

28

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

UCAS Tariff

104

from a minimum of two A2 levels.

93%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subjects

Marketing

Public relations

In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. 

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree.

This course aims to provide a thorough understanding of the marketing industry and PR best practice. Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts. Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking. 

**Facilities**
Located on the Coventry University campus, you will have access to our Library & Learning Services (LLS), fully equipped seminar rooms and impressive IT suites. Plus, you can take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Coventry University Students’ Union (CUSU).

**Staff**
This course has been developed and is taught by practising professionals and industry experts. Our academics bring a wealth of expertise to the classroom with many continuing to undertake research and other projects alongside teaching, meaning our students gain a well-rounded and relevant teaching experience.

**Practical Experience**
Throughout your studies, you will find that the course is underpinned with practical elements. Each year students attend and take part in national and international sales and marketing events, including; Scottish Open Sales Competition, Dundee 2017 – Winners
European Sales Competition, Edinburgh 2017 – Contestants
ISM British Excellence in Sales and Marketing Awards – Attendants

**Placements**
At CU Coventry, we put a strong focus on getting our graduates ready to enter the job market. This can be done in a variety of ways—one key element is work placements. With this degree, you are given the opportunity to undertake short and long-term placements in between the second and third year. 

**Key Course Benefits;**
- Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019. Coventry University were also awarded a Gold rating in the Teaching Excellence Framework (TEF) in 2017.

- You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department.

- In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.

- Small tutorial group sessions ensure that you receive the mentoring help and support you need.

- We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.

- Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.

Modules

**Your main study themes are:**

**Leadership and Management:** Sales and management resources, ethics and governance, managerial principles, management tools and techniques, development, management and exploitation of information and communication systems.

**International Marketing:** Critical appraisal of the theories related to the development of an international marketing and sales strategy, including risk factors, country, cultures and competitors.

**Industry Adaptation:** Environmental factors that influence sales and marketing strategies, policies and processes which includes the competitive marketplace, supply chain, technology, legislation, regulation and social factors.

**Research Methods:** Critical analysis, reflection, information searching and experimental design in the biological sciences. Data collection, analysis and presentation.

**Additional study themes include:**

**Innovation and creativity**
**Entrepreneurism**
**Marketing and PR strategy development**
**Marketing and PR practice**

For more information about what you will study, please visit our website.

The Uni


Course locations:

CU Coventry

CU London

Department:

CU Group

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

71%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

75%
Staff make the subject interesting
87%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

79%
Library resources
83%
IT resources
85%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
47%
Male students
53%
Female students
66%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

59%
UK students
41%
International students
43%
Male students
57%
Female students
87%
2:1 or above
3%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
96%
med
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

65%
Sales, marketing and related associate professionals
4%
Business, finance and related associate professionals
4%
Managers and proprietors in other services
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Communications and media

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
88%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
15%
Artistic, literary and media occupations
10%
Media professionals
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here