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Coventry University

Fashion

UCAS Code: WN25

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

to include an Art or Design subject.

The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English.

International Baccalaureate Diploma Programme

29

to include Visual Arts or Design Technology at Higher level.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

in an Art or Design subject.

UCAS Tariff

112

We've calculated how many Ucas points you'll need for this course.

55%
Applicants receiving offers

You may also need to…

Attend an interview

Present a portfolio

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Fashion

A key feature of the course are the exciting fieldtrips we run – you will have the chance attend a variety of professional events and conference, such as Premiere Vision in Paris and Berlin Fashion Week.

You also have the chance for hands-on experience, working alongside staff on our in-house fashion brand, SOWN, which has previously won a Lord Stafford Award for Innovation, as well as ReFreshed UNLtd. This social media enterprise, which is run in collaboration with homeless charity Coventry Cyrenians and Coventry Trading Standards, upcycles counterfeit goods into one-off ‘designer’ garments to be sold to raise money for the homeless in the ‘ReFreshed shop on Far Gosford Street in Coventry. It was highly commended in the national Green Gown Awards 2014.

Our staff benefit from many years of professional experience as designers, researchers and business owners; they include the designer of the award-winning ‘Richmond Trouser’, a highly specialised and innovative trouser designed for service personnel with profound leg fractures caused by IEDs in Iraq and Afghanistan. The design, undergoing wearer trials approved by the Ministry of Defence, was developed for Rackety’s, the UK’s leading supplier of clothing for disabled adults and children, and is named after Colonel David Richmond, the highest ranking officer to be injured in the Afghanistan conflict.

Key course benefits;

- Option to study abroad with partner institutions in Milan, Barcelona, Paris, Tokyo, Stockholm, Amsterdam, Bologna and Liege.

- The fashion area is fully stocked with a wide range of consumables (thread, fusing, zips, eyelets, trims etc.), a fabric store, fashion archive and a wide range of dress stands for the production of adult clothing, children’s wear, outsize and maternity.

- Support to enter national competitions including; the Clothes Show Live, Hand and Lock, Midlands Design Awards, Claire’s Accessories, George, The Worshipful Company of Glove Makers, The Broadweavers and Clothiers Association, The Coventry Mercers.

- Opportunities to exhibit your work at key events such as Clothes Show Live and internationally in China and Europe. All students have the opportunity to exhibit their work at all of the events that we do, however, work may be selected by ourselves and/or industry professionals, in order that we show work that is of an acceptable standard for exhibition.

- Access to three well equipped fashion workrooms, a fashion design studio, two shop window areas for visual merchandising, fabric library, storeroom and two laser-cutting rooms, which include industry-standard traditional machinery and highly specialist equipment, such as a digital printer, sublimation printer, vinyl cutter, millinery equipment, leather scriver, sonic welders, tape seamer, bullet moulder, computerised heat fusing machines and keyhole button holer.

- Apply for work placements with companies and designers such as: Iris Van Herpen, Richard Nicoll, Preen Studio, Lulu Liu, Trendstop, Vogue Australia, Oxfam and Tatty Devine, Seraphine, Comptoir Des Cottonnieres, Mary Katranzou, Sainsbury’s TU, The Future Laboratory, Calvin Klein, Natori New York, POP magazine, Arena Homme+ Magazine, WGSN, New Look, Topshop, Burberry, Boden, George, Peter Jensen, Injury Hong Kong, The Fashion and Textile Museum Bermondsey and J Model Management amongst others.

Modules

Your main study themes are:

- **Fashion studies:** You will be introduced to the overall structure, organisation and calendar of the fashion industry, the cultural and historical influences that impact on fashion, the commercial constraints, opportunities within design and manufacture and the roles and responsibilities of designers within the context of ethical issues and specialist areas of the fashion market. As the course progresses, we will deepen your knowledge of the global fashion industry, researching the contemporary fashion industry and business practices, including how High Street and Fast Fashion operate within an international context. You will be expected to carry out comparative shop reports, research customer profiles and trends, future or in season depending on the brief. You will also investigate working conditions that prevail in the industry’s supply chains, issues surrounding raw materials, their production and manufacture of fashion products.

- **Fashion marketing and promotion:** We aim to develop your understanding of fashion marketing from the perspective of the designer, contemplating successful branding within the marketplace, brand values, target markets and customer profiles. We will investigate a range of marketing strategies and the role of branding in design, product development, together with the impact of trends on the fashion industry and trend forecasting.

- **Fashion design:** You will be encouraged to develop designs from an original concept through to final fashion products. Experiencing the entire fashion design process, you will respond to a brief, evidence visual and contextual research and develop a broad range of design ideas through directed enquiry. There will be an emphasis on the application of new technology and experimental construction techniques reflecting the ever-changing demands of the fashion industry.

- **Fashion communications:** You will develop an understanding of the role of communication and the media in the fashion industry and how to communicate fashion concepts effectively, reflecting on contemporary fashion issues as portrayed in the media. We will explore a range of creative visual techniques through photography, illustration and technical drawing, developing skills using digital technology and an understanding of imagery, presentation, editing and layout. You will be expected to develop a digital voice relevant to the online fashion industry with the ability to communicate using visual and online concepts in a fashion context for a variety of audiences.

- **Product realisation:** We aim to develop your awareness of professional standards of working practice within a fashion context. You will gain fundamental knowledge of traditional methods of design and manufacture, an understanding of fabrics, in terms of recognition and reference gathering, as well as their construction and uses. We will consider health and safety practice for machinery and workroom procedures, the terminology of the fashion workroom/studio and a range of traditional techniques, including pattern cutting, manufacture and workshop practice.

For more information about what you will study, please visit our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Art and Design

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

76%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

83%
Staff make the subject interesting
87%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
86%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
87%
IT resources
86%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

63%
UK students
37%
International students
56%
Male students
44%
Female students
78%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
98%
high
Employed or in further education
91%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

52%
Design occupations
12%
Sales assistants and retail cashiers
6%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here