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Coventry University

Business and Marketing

UCAS Code: NNF5

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

A,B,B-B,B,B

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

31-30

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120-128

We've calculated how many Ucas points you'll need for this course.

86%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich | 2019

Subjects

Marketing

Business studies

Operating in a rapidly changing and increasingly complex global environment, businesses are a fundamental part of modern society, supplying the products and services we need. Graduates who not only understand the operations of modern business, but can also spot and capitalise on market opportunities are therefore in high demand.

Our course allows you to study a broad range of business subjects together with more focused marketing-speci?c topics. We will explore consumer behaviour and analysis, and learn how this insight and more can be used to inform the planning and implementation of marketing programmes. We cover the full marketing mix – from digital marketing and social media to traditional print – and consider brand and corporate communications.

The business modules aim to expand your skills and knowledge of the development and operation of business markets, entrepreneurship and the management of key resources, including human capital, financial management, strategic management, corporate social responsibility and organisational change. 

As an accredited Chartered Institute of Marketing (CIM) Centre, you gain key exemptions for professional qualifications with the CIM and have the option to complete the CIM Professional Diploma in Marketing in the six to nine months following the completion of your degree. 

As experienced practitioners, our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They aim to bring knowledge of all the latest marketing tools and techniques – like Google Analytics and the online content creation tools currently proving popular in digital marketing. Some are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.

Combining theory and practice, this course benefits from a focus on practical marketing skills. There will be group projects to develop advertising campaigns and hone your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process. 

To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others. 

**Key Course Benefits;**

- Opportunity to spend a year on a business placement in the UK or overseas. Previous examples have included IBM, Microsoft, Hewlett Packard, Procter and Gamble, L'Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot.

- Industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions like the Digital Marketing Show.

- Use of a digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.

- The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Professional Diploma in Marketing (one module exemption) immediately after your degree or in the three to five years following.

- Research-inspired teaching from staff that are active in the areas of branding and guest speakers such as Brandz Global Director and esteemed visiting professors.

- Chance to spend a year studying abroad – past students have studied in China and Belgium.

**This course is accredited and recognised by the following bodies:**
Chartered Institute of Marketing (CIM)

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Marketing and Management

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing
76%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

84%
Staff make the subject interesting
92%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
86%
IT resources
91%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
47%
Male students
53%
Female students
66%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Business studies

Teaching and learning

82%
Staff make the subject interesting
91%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
89%
IT resources
89%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

24%
UK students
76%
International students
58%
Male students
42%
Female students
68%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
96%
med
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

65%
Sales, marketing and related associate professionals
4%
Business, finance and related associate professionals
4%
Managers and proprietors in other services
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,500
med
Average annual salary
96%
med
Employed or in further education
70%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
10%
Business, finance and related associate professionals
9%
Public services and other associate professionals
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here