We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coventry University

Applied Global Marketing

UCAS Code: N55B

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

B,B,B

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

27

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2020

Subject

Marketing

Choose this course and you will develop the applied expertise you need to build a career in global marketing, be able to work strategically and make well-informed decisions and plans.

**Applied**
This course has been approved as career-relevant by employers, because we have ensured that it delivers the practical skills they are looking for. You will have many opportunities to visit, hear from, work for or consult to real businesses, and there are options for field trips and visits to museums and exhibitions. Your learning will be based around workplace tasks such as market research, report-writing and presentations. You willl also use industry-standard business software, such as Excel and IBM’s SPSS Statistics.

**London**
London is a world-leading centre for marketing, media communications and public relations. Many of the world’s leading agencies and consultancies are headquartered here, as are diverse businesses from innovative start-ups to huge multi-nationals. From our campus in Central London, you will have plenty of opportunities to immerse yourself in this world and to network with marketers.

**Tutors**
Coventry University has been award ‘Gold’ in the government’s Teaching Excellence Framework. You will be taught by inspirational tutors with broad experience in both academic and professional contexts, who come from – or have worked – all over the world, including the USA, the Middle East, Europe, South Africa and Asia. Each brings with them their own marketing insights and stories from those places as well as a range of industries including pharmaceuticals, manufacturing, banking, management consultancy, travel, private equity, fintech, energy, the military, publishing, foods, retail, logistics and more.

**Global**
Every aspect of this course has been designed to reflect international business practices, cultures and legal frameworks, so you will develop confidence dealing with diverse people and organisations around the world. You study alongside students from many different countries, who will bring an invaluable multi-cultural dimension to your learning. You will work on international case studies, hear from global businesses, have the option to go on overseas field trips, and much more.

**Support**
You can access a significant amount of support when it comes to numeracy, technology, communication, problem-solving and group work. For example, you will be able to submit your assignments for pre-marking feedback, and you will have a personal tutor plus support with computing, our library facilities, and employability. If you do the placement year, you will also have both academic and workplace mentors. 

**Key Course Benefits;**
- The hands-on nature of this course will provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

- Living, studying and even working in London will give you extraordinary exposure to marketing in all its shapes and forms.

- Guest marketeers from industry will come in discuss their work and offer career advice.

- You will develop your confidence as an individual, as well as within a team, and you will become more skilled in researching, writing up and presenting your work to a wide range of audiences.

- You will be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your career.

- You will enjoy a truly multi-cultural experience, since you will be studying alongside students drawn from many countries around the world.

- You will complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur.

- If you’re interested in starting your own business, you could get business start-up advice and support.

Modules

**Your main study themes are:**

**Commercial realism** – You will develop real business acumen, something which employers often say is lacking among graduates
Strategy – Although we’ll cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker.
**Digital** – From electronic data to social media, apps and websites, you’ll explore in depth the opportunities and challenges of the digital world.
**Creativity** – Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies
**Reputation** – Marketing has a responsibility for a reputation management, so we’ll cover ethical business behaviour. 

For more information about what you will study, please visit our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University London

Department:

Coventry University London

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs

Study in London

Explore the local area, what there is to do for fun, living costs and other university options here.

Explore London
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

84%
Staff make the subject interesting
92%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
86%
IT resources
91%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
47%
Male students
53%
Female students
66%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
96%
med
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

65%
Sales, marketing and related associate professionals
4%
Business, finance and related associate professionals
4%
Managers and proprietors in other services
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here