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Coventry University

Advertising and Marketing

UCAS Code: N590

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B-A,B,B

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

31-30

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120-128

We've calculated how many Ucas points you'll need for this course.

92%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Advertising

Marketing

Combining theory and practice, our Advertising & Marketing BA degree focuses on practical marketing skills, enabling you to fully explore the marketing discipline across a wide range of modules. You should develop cutting-edge skills in marketing and communications research, analysis and planning, and working with others to develop advertising campaigns. You should also improve your analytical skills using simulation games, such as the marketing management simulation game designed to develop your understanding and command of the marketing planning process.

Our staff are experienced practitioners, having spent time in industry as marketing executives, managers and directors of private and public sector organisations. They bring knowledge of the latest marketing tools and techniques, like Google analytics and the latest online content creation tools in digital marketing (Adobe Creative Suite). Many of our staff are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including the Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few. This course consistently achieves high levels of student satisfaction, and the quality of our teaching is recognised as excellent: we rank 15th in the UK for Business, Management and Marketing in the Guardian University Guide 2020.

To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, in recent years these have included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio.

We are an accredited Chartered Institute of Marketing (CIM) Centre, so you will also gain key exemptions for professional qualifications with the CIM and have the option to complete the CIM Professional Diploma in Marketing following the completion of your degree (additional accreditation fees may apply). 

**Key Course Benefits;**

- Chance to spend a year studying abroad – previous students have studied in China and Belgium.

- The CIM Graduate Gateway award offers direct entry to top-up to CIM’s Professional Diploma in Marketing immediately after your degree or within the next three years.

- Excellent placement opportunities with various organisations, including blue chip companies, such as Microsoft, Procter and Gamble, Goldman Sachs and Disney (subject to application and availability).

- Access to our state-of-the art digital communications lab – the DigiComm Lab. This is equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance and WordPress.

- Opportunities to participate in industry field trips, for example, to Jaguar Land Rover and the Cadbury World exhibition tour (included a talk from the Marketing team at Cadbury’s), as well as professional exhibitions such as the Digital Marketing Show (additional costs may apply).

- This course is one of only 111 EPAS accredited programmes worldwide - recognising the course’s focus on creativity and innovation that opens doors to students development in an array of professions and industries.

Modules

**Your main study themes are**

-Marketing: Exploring marketing research, consumer behaviour, digital marketing, brand marketing, contemporary marketing issues and marketing strategy.

-Advertising: Analysing current advertisements and creating your own campaigns, research: How to conduct both primary and secondary research and put your skills into practice.

For more information about what you will study, please visit our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Marketing and Management

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

71%
low
Advertising
71%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

75%
Staff make the subject interesting
87%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

79%
Library resources
83%
IT resources
85%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
47%
Male students
53%
Female students
66%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
96%
med
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

65%
Sales, marketing and related associate professionals
4%
Business, finance and related associate professionals
4%
Managers and proprietors in other services
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here