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Business Management, Digital Innovation and Entrepreneurship

Entry requirements


A level

A,A,A

Excludes General Studies and Critical Thinking. Please note GCSE Maths grade 6/grade B is also required if not taking A Level Maths. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Access to HE Diploma

D:30,M:15

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Cambridge International Pre-U Certificate - Principal

D3,D3,D3

Excludes General Studies and Critical Thinking. Please note GCSE Maths grade 6/grade B is also required if not taking Pre-U Maths. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

International Baccalaureate Diploma Programme

35

Must include either grade 4 in Higher Level or grade 5 in Standard Level English and Mathematics, or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Scottish Higher

A,A,A,A,B

Please note this should include a minimum two subjects at Advanced Higher (grades AA) and a minimum three other subjects at Higher (grades AAB). This must include Maths at either level. Additionally English at either level or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

T Level

D

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

UCAS Tariff

144-159

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3years

Full-time | 2024

Subjects

Business and management

Enterprise and entrepreneurship

The BSc (Hons) Business Management, Digital Innovation and Entrepreneurship pathway is delivered by Bayes Business School (formerly Cass), one of Europe’s leading business schools. Part of City, University of London, Bayes is ranked amongst the top 6 business schools in the UK* and 4th best in London for Business and Management Studies**.

The BSc (Hons) Business Management, Digital Innovation and Entrepreneurship pathway explores technological and innovation trends and their impact on organisations.

This degree is right for you if you want to gain a broad understanding of business with a strong emphasis on transformation, technology and new venture creation . You will explore the processes in creating digital start-ups from inception to launch and learn about technological and innovation trends and their impact on the operations of organisations. You will study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You will gain a sound knowledge of the business models adopted by such organisations, of the economics surrounding the technology sector and of the different techniques and approaches which can contribute to the success of start-up businesses.

The Business Management, Digital Innovation and Entrepreneurship pathway will prepare you for working for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital start-up.

At Bayes we value sustainable, ethical business and we embed it into our curriculum. That's why we are also a member of the United Nation’s Principles for Responsible Management Education (PRME) initiative, meaning we are well placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business.

All Bayes undergraduate students will also choose from a range of professional experience modules so that when you graduate you are equipped with the knowledge and experience to make you an attractive candidate to employers. You will also take a career-focused module suitable for your chosen course to help you prepare for entering the job market.

This degree is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation.

There are six BSc Business Management degree pathways taught at Bayes: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management with Social Purpose, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.

* Financial Times European Business School Ranking 2022

** Complete University Guide 2023

Modules

Year one

Core modules:
- Introduction to management
- Business economics
- Critical analysis for business
- Quantitative methods and analytics
- Operations and supply chain management
- Finance and management accounting 1
- Fundamentals of marketing
- Management lab and business skills.

Year two
Core modules:
- Technology and innovation management
- Introduction to entrepreneurship
- Introduction to finance
- Human resources management
- Business strategy analysis.
- Digital business
- Economics for digital business.

Elective Modules:
- Econometrics
- Financial and Management Accounting 2
- International Business Environment
- International Marketing
- Asset Management
- Economics for Business 2
- Financial Markets
- Intellectual Property Management
- Introduction to Business Law
- Management of the Public Sector
- Management Science
- Managing for Social Purpose
- Marketing Strategy
- Mentoring & Coaching for Leadership

Year three
Core modules:
— Final-year project
— Research methods and data analysis
— Business in society
— New venture creation.

Elective Modules:
- Corporate Finance
- International Business Strategy
- Advanced Management Practice
- Bank Strategy & Management
- Behavioural Decision Making
- Change Management
- Climate Change and its impact on the World Economy
- Corporate Governance
- Corporate Strategy
- Creativity and Innovation
- Design Thinking
- Digital & Social Media Marketing
- Emerging Markets
- Financial Services Regulation
- International HR Management
- Mergers & Acquisitions
- New Product Development
- Social Enterprise
- Strategy 2
- Technical Analysis
- Virtual Organisations

Modules are subject to change.

Assessment methods

Most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework
The approximate percentage of the course assessment, is as follows:

Year 1
49% written, 0% practical, 51% coursework

Year 2
56% written, 2% practical, 42% coursework

Year 3
53% written, 0% practical, 47% coursework.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£24,500
per year
England
£9,250
per year
EU
£24,500
per year
International
£24,500
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£24,500
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

As a global institution, Bayes Business School aims to foster greater racial diversity in business. Therefore Bayes has launched a new scholarship for undergraduate black British students. We are offering ten scholarships for Black UK-domiciled undergraduate students from lower than average income households. Each scholarship covers the full tuition fee (at home-fee level) and a £6,000 annual stipend for three years. Scholarship holders will also be offered mentoring and support.

The Bayes International Scholarship is awarded to students who achieve exceptional grades. The scholarship will be awarded as a discount in the fee amount due in the first year of their study only.

City, University of London also offers scholarships for UK students who achieve exceptional grades. The scholarship will likely be awarded as a discount in the fee amount due in the first year of their study only.

Please visit www.bayes.city.ac.uk/study/undergraduate/application-and-funding/scholarships for further information about scholarships including eligibility criteria. Eligibility criteria for students starting their studies in September 2024 will be updated in September 2023. Conditions are subject to annual change.

The Uni


Course location:

City, University of London

Department:

Bayes Business School (formerly Cass)

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
Business and management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management (non-specific)

Teaching and learning

73%
Staff make the subject interesting
82%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
84%
IT resources
85%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

20%
UK students
80%
International students
61%
Male students
39%
Female students
88%
2:1 or above
12%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
B
A

Business studies

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

32%
UK students
68%
International students
46%
Male students
54%
Female students
88%
2:1 or above
7%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£28,000
high
Average annual salary
93%
low
Employed or in further education

Top job areas of graduates

38%
Business, research and administrative professionals
20%
Business, finance and related associate professionals
9%
Sales, marketing and related associate professionals

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£29,000
high
Average annual salary
95%
med
Employed or in further education

Top job areas of graduates

32%
Sales, marketing and related associate professionals
16%
Business, research and administrative professionals
12%
Business, finance and related associate professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management (non-specific)

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£28k

£28k

£37k

£37k

£51k

£51k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here