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Fashion Buying and Brand Management

Entry requirements


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About this course


Course option

3years

Full-time | 2024

Subjects

Fashion

Marketing

The BA (Hons) Fashion Buying and Brand Management at Cardiff Met is designed for students wishing to develop a career within the buying, trend forecasting, merchandising and brand management functions of the dynamic fashion industry. The degree combines the specialisms of Cardiff School of Management, with the creative elements of a fashion programme. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM), to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Graduate Gateway’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. All of our fashion business courses have a renowned reputation for their vocational orientation – meaning you will gain the academic knowledge and practical skills needed to succeed in a branding and/or buying career.

The degree has been designed to enable students to develop the skills and ability to think creatively and strategically – focusing on essential topic areas such as market research, trend forecasting, product development, garment sourcing, finance, account management, brand development and supply chain management. There is also a strong focus on innovation and future issues facing the global fashion industry.

This course offers an emphasis on the professional management of brands at all levels, from value fashion, independent labels to sustainable brands and international luxury brands, along with creation of brands in a global fashion marketplace. Creativity is a highly valued attribute in the fashion industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials and range plans. Having a strong brand is invaluable in the modern fashion market as it guides customers understanding of the business and provides a point of authenticity and personality. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools.

We offer this programme with two study options. You can choose three years full-time or four years full-time which would include a one-year professional placement between years two and three that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.

The Uni


Course locations:

Llandaff Campus

Cardiff Met - Llandaff

Department:

Cardiff School of Management

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

59%
Fashion
74%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

86%
Staff make the subject interesting
71%
Staff are good at explaining things
93%
Ideas and concepts are explored in-depth
93%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

68%
Library resources
82%
IT resources
75%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
26%
Male students
74%
Female students
76%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

Marketing

Teaching and learning

73%
Staff make the subject interesting
78%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

66%
Library resources
78%
IT resources
70%
Course specific equipment and facilities
58%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

94%
UK students
6%
International students
33%
Male students
67%
Female students
75%
2:1 or above
8%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,000
low
Average annual salary
94%
med
Employed or in further education
35%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

21%
Design occupations
18%
Other elementary services occupations
12%
Sales assistants and retail cashiers

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
93%
med
Employed or in further education

Top job areas of graduates

39%
Sales, marketing and related associate professionals
22%
Other elementary services occupations
13%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Design studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£18k

£18k

£20k

£20k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here