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Cardiff Metropolitan University

Digital Marketing Management

UCAS Code: N501

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Other grade combinations totalling 112 points considered with a minimum of two C grades

Access to HE Diploma

D:15,M:30,P:0

112 points, other grade combinations accepted

GCSE/National 4/National 5

Five GCSEs at grade C or above/grade 4 or above to include English Language and Maths. For Welsh applicants we will accept either GCSE Mathematics or Mathematics-Numeracy. Five Scottish National 5 subjects at grade C or above to include English Language and Maths.

International Baccalaureate Diploma Programme

24

To include 12 points from Higher Level subjects

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H2,H3

Other grade combinations totalling 112 points considered with a minimum of two H2 grades. Minimum grade H4 considered within points

OCR Cambridge Technical Diploma

D*D*

OCR Cambridge Technical Extended Diploma

DMM

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D*

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Advanced Higher

C,C,D

Other grade combinations totalling 112 points considered with a minimum of two D grades

UCAS Tariff

112

112 points to include two C grades at A level or equivalent

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

C

112 points from at least 2 A levels or equivalent to include grades CC. Skills Challenge Certificate accepted as the third subject

100%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Business information technology

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal ‘must do’ activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile Marketing and Social Marketing.

Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in the next five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a combined digital marketing plan.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Our BA (Hons) Digital Marketing Management degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing. In addition to this you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM Pitch Competition.

The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will also undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. Upon graduating you will have the personal capabilities senior managers expect of a professional marketer: creative, commercially astute, inspiring and not risk adverse.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,000
per year
England
£9,000
per year
EU
£9,000
per year
International
£12,000
per year
Northern Ireland
£9,000
per year
Scotland
£9,000
per year
Wales
£9,000
per year

The Uni


Course location:

Cardiff Met - Llandaff

Department:

Business Studies

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

80%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

75%
Staff make the subject interesting
93%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
93%
IT resources
79%
Course specific equipment and facilities
83%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

74%
UK students
26%
International students
54%
Male students
46%
Female students
73%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Computing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

83%
UK students
17%
International students
85%
Male students
15%
Female students
72%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
93%
med
Employed or in further education
77%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Sales, marketing and related associate professionals
22%
Other elementary services occupations
13%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Computing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
med
Average annual salary
96%
med
Employed or in further education
91%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

44%
Information technology and telecommunications professionals
11%
Information technology technicians
4%
Artistic, literary and media occupations
What do graduate employment figures really tell you?

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here