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Brunel University London

Business and Management (Marketing)

UCAS Code: N2NM

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

B,B,B

Access to HE Diploma

D:45

in Business or Business-related subject.

Cambridge International Pre-U Certificate - Principal

M2,M2,M2

GCSE/National 4/National 5

A minimum of 5 GCSEs at grade C or grade 4 and above are required, including English Language and Mathematics.

International Baccalaureate Diploma Programme

30

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H3,H3,H3,H3

OCR Cambridge Technical Diploma

DD

in Business and an A level at grade B

OCR Cambridge Technical Extended Certificate

D

in Business with A levels grade BB

OCR Cambridge Technical Extended Diploma

DDD

in Business or Enterprise and Entrepreneurship only.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

DD

in Business and an A level at grade B

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

D

in Business with A levels grade BB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

in Business or Enterprise and Entrepreneurship only.

Scottish Advanced Higher

B,B,B

UCAS Tariff

120-144

We've calculated how many Ucas points you'll need for this course.

71%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subject

Business studies

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

Brunel’s Business and Management (Marketing) BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.

As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).

A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.

You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.

Our Business and Management (Marketing) BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

Modules

Year 1
Introduction to Management Enquiry
Introduction to Accounting
International Business Environment
Managing Information with Technology
Organisational Behaviour and Analysis
Principles and Practice of Marketing

Year 2
Critical Perspectives in Management
Consumer Behaviour
Digital Marketing
Marketing Communications
Marketing Research
Marketing Channels and Logistics

Year 3
Core Modules
International Marketing
Issues and Controversies in Marketing Project
Strategic Marketing

Optional Modules
Business Ethics, Environmental Sustainability and Governance
Brand Management
Entrepreneurship and Small Business Ventures
Database and Small Business Ventures

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,850
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Brunel University London

Department:

Brunel Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business studies

Teaching and learning

68%
Staff make the subject interesting
83%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
88%
IT resources
87%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

56%
UK students
44%
International students
59%
Male students
41%
Female students
67%
2:1 or above
10%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
med
Average annual salary
94%
low
Employed or in further education
95%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

22%
Sales, marketing and related associate professionals
16%
Business, finance and related associate professionals
13%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£28k

£28k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here