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Bournemouth University

Marketing Communications

UCAS Code: N591

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


102 - 118 tariff points with any combination of Distinction, Merit, Pass grades

Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent

GCSE/National 4/National 5

GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.

International Baccalaureate Diploma Programme

28-31

28 - 31 points

OCR Cambridge Technical Diploma

D*D

104 tariff points

OCR Cambridge Technical Extended Diploma

DMM

112 tariff points

Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D

104 tariff points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

112 tariff points

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.

104 - 120 tariff points from Scottish Highers

UCAS Tariff

104-120

104 - 120 tariff points including a minimum of 2 A-levels or equivalent

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

97%
Applicants receiving offers

About this course


Course option

4.0years

Full-time | 2020

Subject

Marketing

We have pioneered the teaching of marketing communications and delivered sector-leading degrees for over 25 years. We currently offer four degrees developed to give you a critical understanding of your chosen discipline and the practical skills required to pursue a successful career. Taught by expert lecturers, highly qualified practitioners and accomplished industry guest speakers, these degrees will help you graduate as someone capable of defining new practice in your industry and setting new benchmarks for excellence in your field.

As a student on any of these degrees, you would join the Marketing Communications course at enrolment and undertake a common shared first year of study. This is designed to provide a foundational knowledge and give you a broad understanding of the different promotional tools available to the marketing communications practitioner. This means you’ll be making a more informed decision about which direction you want to take your career, and you’ll have an understanding of all elements of the industry – which is reflected in the workplace and will make you even more employable when you graduate.

Towards the end of the first year, you will then decide whether to stay on the Marketing Communications degree or specialise in one particular practice; Marketing Communications with Public Relations, Marketing Communications with Advertising or Marketing Communications with Digital Media.

All of the degrees in this framework have been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your first year you will have the chance to gain the CIM Foundation Certificate in Marketing, and in your second year you will be able to gain a further professional qualification relevant to your specialism.

In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming CV. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

Modules

Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications

The Uni


Course location:

Bournemouth University

Department:

Department of Corporate and Marketing Communications

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

88%
Staff make the subject interesting
92%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
90%
IT resources
86%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

86%
UK students
14%
International students
41%
Male students
59%
Female students
87%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
93%
med
Employed or in further education
89%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

66%
Sales, marketing and related associate professionals
12%
Other administrative occupations
3%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£28k

£28k

£33k

£33k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here