We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Birmingham City University

Marketing

UCAS Code: N500

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.

AS

A,A-C,C

Must be in different subjects to the A levels (and only if applicant is holding at least two A levels).

Access to HE Diploma

D:45

. 60 credits overall - 15 credits at level 2 and 45 credits at level 3. GCSE mathematics and English language at grade 4 or above or equivalent qualifications must be offered. GCSE science is not required for Access students.

In combination with other acceptable level 3 qualifications.

Must be in a topic related to the degree subject being applied for. Can be considered along with a GCE AS-level plus either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma.

GCSE/National 4/National 5

GCSE English Language and Maths grade 4 or above or equivalents. Must have been achieved at the point of enrolment. Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subjects are covered. Acceptable equivalents considered in lieu of GCSE mathematics or English language at grade C: - City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy - Functional Skills/ Essential Skills level 2 Maths and English - Key Skills level 2 Application of Number and Communication

HNC (BTEC)

D

Overall Distinction profile Must be in a related subject. May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.

HND (BTEC)

D

Overall Distinction profile Must be in a related subject. May be considered for advanced entry onto the third year of the degree. Subject to satisfactory comparability of modular content at levels 4 and 5. A transcript will be required

For Students who complete the full IB Diploma obtain a total of 14 points or above from three Higher level subjects. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates. A combination of GCSEs, A-levels and IB certificates will be considered on a case by case basis Students must have grade 5 in Maths (Standard Level) and English Group A – Grade 4 or above or English Group B and Ab initio – grade 5

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3

Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)

O3,O3,O3,O3,O4,O4

Must include Mathematics and English language. Must have been achieved at the point of enrolment.

OCR Cambridge Technical Diploma

D*D*

OCR Cambridge Technical Extended Diploma

DMM

OCR Cambridge Technical Introductory Diploma

D

Must be offered along with either two A-levels (grades B and C), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D*

Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.

112 tariff points Not including Early Years Must be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

112 tariff points Not including Early Years Must be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.

Scottish Advanced Higher

B,B,C

Maximum of three Advanced Highers can be considered together.

Scottish Higher

C,C

One or two Higher subjects only considered if offered along with two Advanced Highers.

UCAS Tariff

112

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

B

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).

86%
Applicants receiving offers

You may also need to…

Attend an interview

Perform an audition

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Marketing

Looking for marketing courses in Birmingham? Our BA (Hons) Marketing degree is recognised by the Chartered Institute of Marketing and allows you to take a year-long industry placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. It is an ever evolving discipline, constantly responding to changes in technology, consumer behaviour.

To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.

Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available with numerous companies holding our placement students in high-regard thanks to their real-world practical skills.

This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, on graduation you will receive the maximum possible exemptions from the CIM Professional Diploma.

This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

**For full details, visit our website.**

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Curzon Building Campus

Department:

Birmingham City Business School

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs

Study in Birmingham

Explore the local area, what there is to do for fun, living costs and other university options here.

Explore Birmingham
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

89%
Staff make the subject interesting
95%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
89%
IT resources
92%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

80%
UK students
20%
International students
40%
Male students
60%
Female students
67%
2:1 or above
10%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,800
med
Average annual salary
100%
high
Employed or in further education
90%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here