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Birmingham City University

Fashion Business and Promotion

UCAS Code: W5N9

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

minimum of 2 A Levels required although Other 6-unit qualifications can be considered in lieu of one A-level subjects. Applicants with 2 A Level qualifications or equivalent can combine with AS levels to achieve required points

AS

A,A-E,E

Can be considered along with a minimum of 2 of the following qualifications: A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Diplomas. Can also be considered in combination with a BTEC extended diploma, art and design foundation diploma or UAL extended diploma to obtain 112 pts

60 credits overall. Minimum of 45 credits at level 3. Arts, Media, Publishing, Retail, Commercial Enterprise & Business subjects subjects preferred but other subjects also considered.

Must be in a topic related to the degree subject being applied for. Can be considered along with a minimum of 2 of the following qualifications: A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Diplomas. Can also be considered in combination with a BTEC extended diploma, art and design foundation diploma or UAL extended diploma to obtain 112 pts

GCSE/National 4/National 5

Grade 4 English Language and Maths

Course dependent

Course dependent

For students who complete the full IB Diploma 14 from three Higher Level Subjects. Portfolio, where required and English Group A - Grade 4 or above, OR English Group B and Ab Initio - Grade 5 For students who do not complete the full IB Diploma: Obtain a total of 16 points or above from three Higher Level Subjects. A combination of GCSEs, A-levels and IB certificates will be considered on a case by case basis

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3

Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

OCR Cambridge Technical Diploma

D*D*

Can be considered in combination with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

OCR Cambridge Technical Extended Diploma

DMM

Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

Only in combination with other qualifications Can be combined with two A levels, a BTEC Diploma, or OCR Cambridge Technical Diploma to achieve a total of 112 UCAS points.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D*

will be considered in combination with either A-level, AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

D*

Can be combined with one A level, AS level, BTEC Subsidiary Diploma, or OCR Cambridge Technical Introductory Diploma to achieve a total of 112 UCAS tariff points.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

subjects exclude - early years,

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)

D*

Can be combined with one A level, AS level, BTEC Subsidiary Diploma, or OCR Cambridge Technical Introductory Diploma to achieve a total of 112 UCAS tariff points.

Scottish Advanced Higher

B,C,C

Scottish Higher

C,C

CC Advanced Higher CC Highers

UCAS Tariff

112

Pass plus grades CC at A-Level (or equivalent qualifications) Must be offered along with either A-levels,AS-levels or BTEC Subsidiary Diploma/BTEC 90 credit diploma/ OCR Cambridge Technical Introductory Diploma qualification/Foundation Diploma in Art and Design/ UAL extended diploma to achieve a minimum of 112 tariff points

86%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subjects

Visual communication

Promotion and advertising

Publishing

BA (Hons) Fashion Business and Promotion is for students who would love a career in the fashion industry but not as a clothing designer. You’ll be guided and supported by a staff team that brings a wealth of knowledge and experience from industry, and you will combine fashion, creative and business skills to develop your interests across a range of modules, including trends forecasting, buying, visual merchandising, PR, marketing and events management. You'll develop further employability skills with an industry placement in the second year and have opportunities for international exchanges and inspiration trips.

This course teaches you the principles of a range of roles within the fashion industry. It will allow you to understand the process of the fashion industry from identifying the trends to buying the product, marketing and promoting internationally. All work is course-based, and you will work on live projects and industry-led briefs across the first two years, supported by brands including Whistles, Selfridges, Claire’s and River Island. You will explore new skills in packages such as InDesign, Photoshop and Illustrator. The course will develop your business knowledge and language, and will prepare you for delivering presentations, writing reports, creating visual mood boards, marketing material and trend books, and build confidence in using online resources, independent learning and research.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Parkside Building Campus

Department:

School of Fashion and Textiles

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Visual communication
86%
high
Promotion and advertising
90%
med
Publishing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

87%
Staff make the subject interesting
89%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
88%
IT resources
85%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
22%
Male students
78%
Female students
57%
2:1 or above
15%
Drop out rate

Marketing

Teaching and learning

89%
Staff make the subject interesting
95%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
89%
IT resources
92%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

80%
UK students
20%
International students
40%
Male students
60%
Female students
67%
2:1 or above
10%
Drop out rate

Publishing

Teaching and learning

97%
Staff make the subject interesting
100%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
92%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

92%
Library resources
92%
IT resources
97%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

67%
UK students
33%
International students
42%
Male students
58%
Female students
77%
2:1 or above
13%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
90%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,800
med
Average annual salary
100%
high
Employed or in further education
90%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publishing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
45%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

More common at Masters level than as a first degree, not a lot of undergraduates take this subject. Sought-after editorial roles in the publishing industry are far more likely to go to Masters graduates - first degree graduates are more likely to start their careers in marketing - so if that’s what you want to do, then consider postgraduate study carefully. It's a good idea to chat to tutors on open days to find out what previous graduates have gone on to do.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Visual communication

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Promotion and advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publishing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£21k

£21k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here