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Birmingham City University

Fashion Branding and Communication Foundation Year

UCAS Code: 1008

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,D,D

Minimum of 2 A Levels required although other 6-unit qualifications can be considered in lieu of one A-level subjects. Applicants with 2 A Level qualifications or equivalent can combine with AS levels to achieve required points.

Must be considered along with a minimum of 2 of the following qualifications: A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Diplomas. Can also be considered in combination with a BTEC Extended Diploma, Art and Design Foundation Diploma or UAL Extended Diploma to obtain 80 pts.

60 credits overall - 15 credits at level 2 and 45 credits at level 3 Arts, Media, Publishing, Retail, Commercial Enterprise & Business subjects subjects preferred but other subjects also considered. GCSE English Language and Maths at grade 4 (C) or above or equivalent qualifications must be achieved at application stage.

Must be in a topic related to the degree subject being applied for. Points achieved may be considered if applicant is falling short on A-Level points. Cannot be offered as a standalone qualification.

GCSE/National 4/National 5

Must include grade 4 GCSE English Language (or English as First Language IGCSE and Maths at grade 4 or above.) Must have been achieved at point of application

International Baccalaureate Diploma Programme

24

Overall. "For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted. For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) Group A English Group A - Grade 4 or above, OR English Group B - Grade 5 or above from the IB will be accepted. Students who do not complete the IB Diploma and who achieve the minimum of 11 points from two Higher Level subjects, will be considered on the basis of their IB Certificates

Pass the Irish Leaving Certificate with a minimum of 80 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).

See level 3 entry under Irish Leaving Certificate for full details

Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.

OCR Cambridge Technical Diploma

DM

Can be offered along with either one A-level or one BTEC Subsidiary Diploma qualification to achieve a minimum of 80 tariff points.

OCR Cambridge Technical Extended Diploma

MMP

Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.

OCR Cambridge Technical Subsidiary Diploma

D*D*

Can be offered along with either one A-level or one BTEC Subsidiary Diploma qualification to achieve a minimum of 80 tariff points.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

MM

Can be offered along with either one A-level or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP

Achieve a minimum of 80 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve minimum of grades DDD.  Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of DD in two Advanced Highers plus grades of DD in two Highers).

Achieve a minimum of 80 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers Where only Highers have been taken a minimum of (CDDDD) are required. Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of DD in two Advanced Highers plus grades of DD in two Highers).

UCAS Tariff

80
50%
Applicants receiving offers

About this course


Course option

4years

Full-time including foundation year | 2019

Subjects

Promotion and advertising

Publishing

This four year programme has been specifically designed to allow students who do not initially meet the entry requirements for a three year degree, to undertake additional level 3 study designed to ensure they are successful on their chosen degree.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.

This course is for those with an avid interest in the exciting and dynamic world of fashion media and communication. You’ll study key industry elements such as trend forecasting, styling, and art direction, branding, marketing photography, digital media, and journalistic writing. You’ll graduate with a high level of visual and written literacy, as a creative communicator within the fashion industry. You’ll be supported by professional expert tutors, visiting specialist lecturers, field trips to key cities such as Berlin and Copenhagen, fashion internships and inspirational, life industry project briefs and competitions.

Designers, brands and industry influencers all need strong visual communicators with a creative edge and commercial awareness. Fashion Branding and Communication will help you to develop an in-depth understanding of the world of fashion communication, across a range of media platforms. This course will give you the skills you'll need to creative, confident, well-informed fashion communicator ready for the industry. You'll develop visual and written communication skills across a broad range of creative media (photography and styling, art direction and graphics, print and digital design, journalistic writing and fashion film) associated with fashion industry.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Parkside Building Campus

Department:

School of Fashion and Textiles

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
high
Promotion and advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

88%
Staff make the subject interesting
97%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
93%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
88%
IT resources
87%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Publishing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Promotion and advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publishing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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