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Birmingham City University

Digital Marketing

UCAS Code: P647

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects. Subjects Excluded: General Studies and Critical Thinking

AS

A,A-E,E

Must be in different subjects to the A levels (and only if applicant is holding at least two A levels).

Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 20 credits at Level 3 Information, Communication Technology and Business subjects preferred but other subjects also considered.

Must be in a topic related to the degree subject being applied for. Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.

GCSE/National 4/National 5

GCSE grade 4 GCSE English Language and Maths Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered. Must have been achieved at the point of enrolment.

HNC (BTEC)

D

Overall Distinction profile, must be in a related subject. May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.

HND (BTEC)

D

Overall Distinction profile, must be in a related subject. May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.

Obtain a minimum of 30 points overall. For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted.For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) Group A English Group A - Grade 4 or above, OR English Group B - Grade 5 or above from the IB will be accepted. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they achieve a total of 15 points or above from three Higher Level subjects alongside other acceptable level 3 qualifications to meet 120 UCAS Tariff Points.

Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).

See level 3 entry under Irish Leaving Certificate for full details

Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.

Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.

Must be offered along with either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma in order to achieve 120 tariff points.

OCR Cambridge Technical Extended Diploma

DDM

Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.

Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.

Must be offered along with either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma.

Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.

Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.

Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCC.  Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).

Achieve a minimum of 120 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers. Where only Highers have been taken a minimum of (BBBCC) are required. Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).

UCAS Tariff

120

GCSE grade 4 GCSE English Language and Maths Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered. Must have been achieved at the point of enrolment.

81%
Applicants receiving offers

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About this course


Course option

2.0years

Full-time | 2020

Subjects

Advertising

Marketing

This BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications.

It’s a powerful mix where you’ll be working with professionals to learn key skills in a fast-paced creative industry. You’ll find yourself in placement activities making campaigns for top advertising agencies like AMVBBDO, or delivering development solutions to famous entertainment brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for global clients like SONY.

BA Digital Marketing is developed with our industry partners who are looking for “agency ready talent” and our students who are “100 per cent satisfied” with the course content and teaching (NSS 2016).
You’ll be based in the professional environment of your own digital media team and you will engage in workshops, lectures and live client-facing assignments with your peers, tutors and industry mentors.

We’ll give you your own MacBook Air to use for the duration of the programme, state-of-the-art resources to work in and top industry mentors to work with.

As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world. You’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.

To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a unique combination of options and projects.

In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the feature film, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs from big brands and prestigious clients.

All our teaching staff are professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising. Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University House

Department:

New Technology Institute

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
high
Advertising
86%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

89%
Staff make the subject interesting
95%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
89%
IT resources
92%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

80%
UK students
20%
International students
40%
Male students
60%
Female students
67%
2:1 or above
10%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,800
med
Average annual salary
100%
high
Employed or in further education
90%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here