We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Bath Spa University

Fashion Marketing and Management

UCAS Code: HH12

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

Grade C in Business or related subject preferred. All applicants will need to demonstrate in their personal statement their fascination with the fashion industry. Those without a Business Studies A Level can apply, but will also need to show a strong interest in business in their personal statement.

Access to HE Diploma

M:30

International Baccalaureate Diploma Programme

26

A minimum of 26 points are required, in addition to evidence of a strong interest in business in your personal statement.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

Grades Merit, Merit, Merit (MMM) accepted in a Business or related subject.

UCAS Tariff

96

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3years

Full-time | 2019

Subject

Marketing

A distinctive fashion marketing degree with an emphasis on core business skills and digital creativity.

Learn core fashion industry insights and benefit from our links with industry.
Develop theoretical and practical business knowledge while enhancing your creative and digital skills.
Gain professional recognition through opportunities for further accreditation from the Chartered Institute of Marketing.
You'll combine your creativity and enthusiasm for fashion with core business and management skills on this Fashion Marketing and Management course.

Our focus is to develop your academic, practical, and aesthetic skills, in preparation for a marketing or business career within the fashion industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop your skillset and understanding of the wider global environment that supports the digital expansion of brands today.

Modules

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose four modules that support your own career goals, allowing you to focus on media creation, business management, fashion in context, or a mix of all three.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you would most like to work in.

Assessment methods

You'll be assessed through a variety of projects, exams, presentations, and reflective pieces.

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Bath Spa University

Department:

College of Liberal Arts

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

76%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

81%
Staff make the subject interesting
86%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

94%
Library resources
84%
IT resources
83%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
57%
Male students
43%
Female students
81%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
87%
low
Employed or in further education
89%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

37%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
9%
Public services and other associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

Expert tips for uni - straight to your inbox
Free to students, teachers and parents
Sign me up

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here