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Aston University, Birmingham

Marketing

UCAS Code: N500

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

A,B,B-B,B,B

5 GCSE grades A*- C to include: GCSE Maths – grade C/4 GCSE English – grade C/4

Access to HE Diploma

D:30,M:15,P:0

5 GCSE grades A*- C to include: GCSE Maths – grade C/4 GCSE English – grade C/4

International Baccalaureate Diploma Programme

32

6,5,5 at Higher Level

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

5 GCSE grades A*- C to include: GCSE Maths – grade C/4 GCSE English – grade C/4

UCAS Tariff

120-128

We’ve calculated how many Ucas points you’ll need for this course.

71%
Applicants receiving offers

About this course


Course option

4years

Sandwich | 2019

Subject

Marketing

**Course Description**Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases.In todays business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing functions role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. Youll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.Our recent graduates have been successful in securing roles at well-known companies such as: Marketing Assistant - BMW Marketing Coordinator - BBC Worldwide European PR Communications Content Executive - Nissan Europe People and Talent Assistant - Law Business Research**Key course benefits** As part of your degree youll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area Marketing at Aston is ranked 11th overall in the UK in the 2019 Complete University Guide BSc Marketing at Aston achieved 96% Overall Student Satisfaction in the 2017 National Student Survey Aston Business School graduates earn 9,300 (35%) more than the UK average, five years after graduating (source: The Longitudinal Education Outcomes data set, 2017).**Course Details**- Year 1 Youll study a range of topics which have been designed to give you a solid foundation for your business degree. - Year 2 You will learn about essential marketing areas in depth in addition to the core business and management subjects. Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. Subject areas include Market Research, Digital Marketing and Consumer Behaviour.- Year 3 This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.- Year 4 - During your final year there is greater specialisation. You will have the opportunity to focus on the strategic aspects of marketing management and tailor your final year with a choice of specialist optional modules. Subject areas include International Marketing, Marketing Strategy, Brand Management and Services Marketing Management.

Modules

In the First Year, you will study a wide range of management related subjects, designed to ensure you have a broad foundation and knowledge of management. You will consider the economic, financial, human and legal issues managers deal with, and the tools and techniques they use. You will be introduced to the key areas of business as well as carrying out project work which will help draw together the subjects you have studied. In the Second Year you will begin the specialist study of Marketing. Incorporated into the teaching of both your Second Year and Final Year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. For more information on module outlines please refer to our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£15,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Aston University, Birmingham

Department:

Aston Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

86%
Staff make the subject interesting
92%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
89%
IT resources
88%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

64%
UK students
36%
International students
43%
Male students
57%
Female students
74%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
93%
med
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

53%
Sales, marketing and related associate professionals
6%
Business, research and administrative professionals
6%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£31k

£31k

£35k

£35k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here