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Anglia Ruskin University

Marketing (with Placement)

UCAS Code: N503

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


96-112 UCAS Tariff points from a minimum of 2 A Levels (or equivalent).

Access to HE Diplomas are accepted, 15 Level 3 credits at Merit grade are required.

GCSE/National 4/National 5

3 GCSEs at grade 4 or above, including English and Maths.

International Baccalaureate Diploma Programme

24

96-112 UCAS Tariff points acquired from BTEC Level 3 Diplomas are accepted.

UCAS Tariff points from Scottish Advanced Highers are accepted. UCAS Tariff points from Scottish Highers are accepted.

UCAS Tariff

96-112

from a minimum of 2 A Levels (or equivalent).

90%
Applicants receiving offers

About this course


Course option

4years

Sandwich | 2018

Subject

Marketing

People with marketing know-how are vital to just about every business or organisation you can think of, and there's always high demand for skilled graduates. Study for our honours degree and gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area. On graduation you may also be entitled to exemptions from the Chartered Institute of Marketing (CIM) professional qualifications.Learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you'll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).CIM Gateway logoOur inspiring teaching team will share with you their extensive real-world marketing experience, gained in a range of business sectors.Its not all about classroom learning, though. You'll also have plenty of opportunities to engage in a wide range of interesting practical activities. For example, you could be part of a winning team at a national competition like the University Business Challenge Worldwide, or AB InBevs Best Beer Competition.Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean. This will look great on your CV.You'll also benefit from employer visits, speakers and business events, like our Global Brand Leaders Conference. These enhance your job market knowledge and give you the chance to network with employers.On graduation you may also be entitled to exemptions from the Chartered Institute of Marketing (CIM) professional qualifications. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. ARU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Modules

Year one, core modules

Marketing Communications
Principles of Marketing
Academic Skills
Economics for Managers
Introduction to Accounting and Finance
Introduction to Organisations and Management
Business Analytics

Year two, core modules

Business Research Methods
Business to Business Marketing
Customer Relationship Marketing
E-Business Management
International Marketing
Project Management
Understanding Consumers

Placement year (Optional)

Work Placement - Marketing, Enterprise and Tourism

Year three, core modules

Career Management and Employability
Digital Marketing
Financial and Professional Services Marketing
Retail and Shopper Marketing
Strategic Brand Management
Undergraduate Major Project

Assessment methods

You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (VLE).

All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Cambridge Campus

Department:

Economics, Strategy, Marketing and Enterprise

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

80%
Staff make the subject interesting
93%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
87%
IT resources
93%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

66%
UK students
34%
International students
45%
Male students
55%
Female students
70%
2:1 or above
3%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
91%
low
Employed or in further education
55%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

37%
Sales, marketing and related associate professionals
11%
Customer service occupations
11%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here