De Montfort University

Advertising and Marketing Communications

UCAS Code: N561 Y
BA (Hons) 3 years full-time 2016 | 2015
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
88% HIGH
% employed or in further study
93% MED
Average graduate salary
£19k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

Scottish Highers
Not Available

BTEC Diploma

BTEC Level 3 Diploma

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points

If your qualifications aren’t listed here, you can use our UCAS points guide of 280 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Institute of Direct and Digital Marketing (IDM) Key Educational Partner. This Course focuses on advertising and communications theory and practice. It explores this exciting discipline within the wider subject area of marketing and examines all areas of traditional and digital communications. You will be taught by an team of industry professionals with a wealth of practical real-world experience and leading academics involved in key communications research.


Year 1: Core modules: the basic principles of marketing, business and management. Years 2 and 3: Modules may include: advertising and promotion; brand management; buyer behaviour; marketing research; interactive and direct marketing; campaign planning; strategic marketing management; the advertising and communications project; interactive marketing campaign; e-marketing.

De Montfort University

Welcome to De Montfort University

Leicester’s De Montfort University (DMU) is the most-improved university in the UK, recently climbing 32 places in The Times and The Sunday Times Good University Guide to 54th position. Like the city on its doorstep, DMU is a vibrant, multicultural hub of creativity and innovation; never surrendering to convention - a place where students are encouraged to develop the skills they need yet do things their own way. Our graduates have gone on to work at world-leading companies such as NASA, Disney, the BBC, Warner Bros, HSBC, Gucci, BMW, Levi’s, IBM and Adidas.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

Where there isn’t enough reliable data about this specific course, we’ve shown aggregated data for all courses at this university within the same subject area

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 90%
Student score 88% HIGH
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Received sufficient advice and support



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
15% of students here are from outside the UK
Male / Female
54% of students are female
Full-time / Part-time
5% of students are part-time
Typical Ucas points
286 entry points typically achieved by students
2:1 or above
77% of students achieved a 2:1 or above
Drop-out rate
3% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 93% MED
Average graduate salary £19k MED
Graduates who are managers and proprietors in other services


Graduates who are business, finance and related associate professionals


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
The marketing industry hasn't been as badly affected by the recession as many others, and so lots of graduates from all kinds of subjects go into it - with marketing graduates doing so more often than others. A lot of the jobs are in London, but graduates don't just go to work in advertising agencies. All sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways, using a wide range of methods. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful – unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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