De Montfort University

Advertising and Marketing Communications

Ways to study this course – UCAS Code: N561
BA (Hons) 3 years full-time 2015
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UCAS points guide Tuition fee % applicants receiving offers

280

£9,000

90%

Subjects Student score % employed or in further study Average graduate salary
Marketing
MEDIUM 80% MEDIUM 89% MEDIUM £18.8k

What do you need to get in?

Source: UCAS

Main entry requirements

A level None stated
Scottish Highers None stated

If your qualifications aren’t listed here, you can use our UCAS points guide of 280 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

Tuition fee & financial support

£9,000

Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in…

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,465 in tuition fees
  • Wales you’ll pay £3,465 in fees and get a tuition fee grant to cover the rest

% applicants receiving offers

90%

This can indicate the level of competition for places on this course, but a high percentage doesn’t guarantee that you’ll get one, and vice versa.

What does the numbers of applicants receiving course offers tell me?

Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Institute of Direct and Digital Marketing (IDM) Key Educational Partner. This Course focuses on advertising and communications theory and practice. It explores this exciting discipline within the wider subject area of marketing and examines all areas of traditional and digital communications. You will be taught by an team of industry professionals with a wealth of practical real-world experience and leading academics involved in key communications research.

Modules

Year 1: Core modules: the basic principles of marketing, business and management. Years 2 and 3: Modules may include: advertising and promotion; brand management; buyer behaviour; marketing research; interactive and direct marketing; campaign planning; strategic marketing management; the advertising and communications project; interactive marketing campaign; e-marketing.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

De Montfort University

Founded in 1870, DMU is the perfect blend of tradition and innovation, using inventive and creative teaching to inspire and encourage students to reach their full potential. DMU embraces culture and tradition, partnering with the British Library, Leicester City FC and Hewlett Packard. We have more than 100 sports and societies and a volunteering programme logging over 16,000 hours a year.

What do the numbers say for

Where there isn’t enough reliable data about this specific course, we’ve shown aggregated data for all courses at this university within the same subject area

Who studies this subject?

Sources: BestCourse4Me & HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK

1% of students here are from outside the UK

Drop-out rate

19% of students do not continue into the second year of their course

Full-time / Part-time

0% of students are part-time

Male / Female

58% of students are female

Achievement

60% of students achieved a 2:1 or above

Typical UCAS points

260 entry points typically achieved by students

Most popular subjects students studied before attending

Here's an idea of the academic background of students from the last five years, to give you a flavour of the type of people who take this subject.

Psychology

29%

Most common grade was D (26%)

General Studies

29%

Most common grade was D (14%)

Business Studies

58%

Most common grade was B (27%)

What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 85%
Student score MEDIUM 80%

Able to access IT resources

95%

Staff made the subject interesting

84%

Library resources are satisfactory

94%

Feedback on work has been helpful

78%

Feedback on work has been prompt

78%

Staff are good at explaining things

89%

Received sufficient advice and support

82%

What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study MEDIUM 89%
Average graduate salary MEDIUM £18.8k

Graduates who are sales assistants and retail cashiers

5%

Graduates who are sales, marketing and related associate professionals

17%

Graduates who are functional managers and directors

12%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
The marketing industry hasn't been as badly affected by the recession as many others, and so lots of graduates from all kinds of subjects go into it - with marketing graduates doing so more often than others. A lot of the jobs are in London, but graduates don't just go to work in advertising agencies. All sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways, using a wide range of methods. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful – unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

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