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Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed.
Top things to look for when comparing courses
Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Institute of Direct and Digital Marketing (IDM) Key Educational Partner. This Course focuses on advertising and communications theory and practice. It explores this exciting discipline within the wider subject area of marketing and examines all areas of traditional and digital communications. You will be taught by an team of industry professionals with a wealth of practical real-world experience and leading academics involved in key communications research.
Year 1: Core modules: the basic principles of marketing, business and management. Years 2 and 3: Modules may include: advertising and promotion; brand management; buyer behaviour; marketing research; interactive and direct marketing; campaign planning; strategic marketing management; the advertising and communications project; interactive marketing campaign; e-marketing.
How you'll spend your time
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How you'll be assessed
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Leicester’s De Montfort University (DMU) is the most-improved university in the UK, recently climbing 32 places in The Times and The Sunday Times Good University Guide to 54th position. Like the city on its doorstep, DMU is a vibrant, multicultural hub of creativity and innovation; never surrendering to convention - a place where students are encouraged to develop the skills they need yet do things their own way. Our graduates have gone on to work at world-leading companies such as NASA, Disney, the BBC, Warner Bros, HSBC, Gucci, BMW, Levi’s, IBM and Adidas.
Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni.
What do graduate employment figures really tell you?
% employed or in further studyMEDIUM89%
Average graduate salaryMEDIUM£18.8k
Graduates who are sales assistants and retail cashiers
Graduates who are sales, marketing and related associate professionals
Graduates who are functional managers and directors
Employment prospects for graduates of this subject
The marketing industry hasn't been as badly affected by the recession as many others, and so lots of graduates from all kinds of subjects go into it - with marketing graduates doing so more often than others. A lot of the jobs are in London, but graduates don't just go to work in advertising agencies. All sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways, using a wide range of methods. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful – unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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