Sorry for interrupting, but there is something we need to tell you…
Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed.
Top things to look for when comparing courses
Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing. A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.Gain exemptions from CIM and IDM qualifications. We have one of the largest marketing departments in the UK and Commonwealth. Staff includes professors of international renown, who contribute to quality teaching, research and consultancy projects. The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects. The department enjoys excellent relationships with professional bodies.
Year 1: Core modules: the basic principles of marketing, business and management. Years 2 and 3: Modules may include: advertising and promotion; brand management; buyer behaviour; marketing research; interactive and direct marketing; campaign planning; strategic marketing management; the advertising and communications project; interactive marketing campaign; e-marketing.
How you'll spend your time
Sorry, we don’t have study time information to display here
How you'll be assessed
Sorry, we don’t have course assessment information to display here
Founded in 1870, DMU is the perfect blend of tradition and innovation, using inventive and creative teaching to inspire and encourage students to reach their full potential. DMU embraces culture and tradition, partnering with the British Library, Leicester City FC and Hewlett Packard. We have more than 100 sports and societies and a volunteering programme logging over 16,000 hours a year.
Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.
Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni.
What do graduate employment figures really tell you?
% employed or in further studyMEDIUM89%
Average graduate salaryMEDIUM£18.8k
Graduates who are sales assistants and retail cashiers
Graduates who are sales, marketing and related associate professionals
Graduates who are functional managers and directors
Employment prospects for graduates of this subject
The marketing industry hasn't been as badly affected by the recession as many others, and so lots of graduates from all kinds of subjects go into it - with marketing graduates doing so more often than others. A lot of the jobs are in London, but graduates don't just go to work in advertising agencies. All sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways, using a wide range of methods. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful – unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
The National Union of Students (NUS) supports Which? University as an independent source of information and advice for anyone considering higher education. We're working with NUS to bring you exclusive insights from student unions in universities and colleges across the UK.